1 M Street SE
The National Association of Broadcasters’ (NAB) new 63,000-SF headquarters rethinks classic elements of media and production for a modern interpretation of the rich and storied history of broadcasting.
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Key to NAB’s design is the seamless integration of technology, starting with a transparent LED screen that greets arriving visitors with the daily news — without compromising views of The Capitol beyond the front desk. High-quality A/V and media capabilities support daily operations, while a massive, 32 FT screen of 96 video tiles supports the advocacy work and events NAB hosts every year.
To comfortably transition staff from a predominantly private office set-up into an open office environment, NAB’s headquarters offers approximately 8 room types including a library, several lounges, a café and outdoor terrace, private phone booths, and several conference spaces — all equipped with state-of-the-art technology.
From the outset, NAB wanted to represent themselves holistically with cohesive branding and environmental graphics across floors. Curated corridor imagery and graphics represent NAB’s five tenets and pay homage to journalists killed in action. Likewise, exhibits wrapping the elevator cores cover their mission: advocacy, innovation, and education.
Radio-inspired conference spaces referred to as broadcast boxes, on-air signs that activate when rooms are in use, and custom millwork in the café shaped like sound waves provide a tangible connection to the evolution of media. Subtle details, including hound’s-tooth carpet patterns reminiscent of vintage TV anchor suits and mesh-wrapped columns inspired by microphones, cohesively blend NAB’s sophisticated yet creative design concept.
IIDA MAC Premiere Design Awards
1 M Street SE
National Association of Broadcasters
Base Building Architect: HOKGC: DAVIS ConstructionMEP: DewberryPM: CBREA/V + Acoustics Consultants: Miller Beam & PaganelliA/V Integrator: DiversifiedExhibit Designer + Digital Content Creator: Blue CadetOffice Suite Interior Decorator: Timeless Design SolutionsIT Consultant: TTGRecording Studio Integrator: Turner EngineeringFurniture: American OfficeSustainable Design: Above GreenStructural: SK+AArt Consultant: ArtMattersLighting: Patricia Kazinski