999E Logo Pattern

999 E Street NW

Longtime DC player Douglas Development and partner Nakash Holdings wanted a brand with a stiff upper lip for their repositioning of Pepco electric company’s original office building, known for its Hard Rock Café retail tenant in the heart of DC’s entertainment district.

Flickering Logo Gif 999E Website Mockup

Packaged like an LP in an iridescent envelope, the marketing brochure is a throwback to hand-pulled screen printing and lead type lettering to make a bold and long-lasting impression across the broker audience.

999E Broker Package Staging
999E Brochure Diagram
999E Brochure Map
999E Brochure Spread

The result of strategic visioning and exploratory design brought out a mad, masterful mix of authentic and updated, positioning the renovation as the best of the B-sides, boasting classics like a large conference facility and tenant lounge off the lobby, and deep cuts like exposed steel columns. It’s industrial glam for everyone – a couple headbangs for your buck. Because who needs sleek new renderings when your building is already way cool?


Washington, DC


Douglas Development
Nakash Holdings


Leasing: Cushman & Wakefield
Architecture: STUDIOS