Eye-Opening Opportunity

Eye-Opening Opportunity

2000 15th St Brochure on Table

2000 15th Street N

Hickok Cole Creative worked with AREP to develop project positioning and strategy for 2000 15th Street N’s first introduction to the market since it was built, more than 20 years ago. Creative delivered a comprehensive branding package that included renaming, logo, copywriting, broker brochure, tour floor & super graphics, and a custom, multi-page website.

2000 15th St Brochure Flat Spread
2000 15th St Brochure Staging
2000 15th St Web Mockup

Creative designed a glossy, look-book leasing brochure as well as a custom, multi-page website and accompanying direct email marketing to tout the wellness-focused renovations coming to 2000 15th Street N and its unique, tenant-only outdoor plaza, making a big splash compared to the project’s near-invisible presence in the market.

2000 15th St Desktop Web 2000 15th St Mobile Web

Creative partnered with JLL marketing to design a white-boxed tour floor, with tangible, lo-tech interactive experiences that allow prospective tenants to “envision the possibilities” of moving to 2000 15th Street N.

2000 15th St Tour Floor Map


Arlington, VA


American Real Estate Partners


Broker: JLL
Renovation Design: OTJ
Landscape Architect: Urban, Ltd



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