The Hometown Hustler

The Hometown Hustler

Gather Arts District

Situated in Richmond’s vibrant Arts District, Gather’s fifth location converts four historic buildings into one 21,000-SF co-working office reflecting the energy of the thriving neighborhood. This new collaborative hub is designed to complement the area’s arts culture while reinforcing Gather’s mission to celebrate entrepreneurship and position small businesses for success.

A dynamic cafe and hospitality bar with an array of seating options and flexible workstations spills connects to an outdoor terrace through two large glass garage doors, offering a flexible space for events, impromptu meetings, or lunch with friends. A custom millwork banquet provides a transition between the indoor-outdoor space, as well as additional seating.

In addition to open co-working areas, the community houses 30 dedicated desks and 83 private offices with the ability to accommodate teams of up to 15 people. A fully equipped podcast studio is available to reserve for on-site recording.

Gather’s signature conference rooms pay homage to the neighborhood’s historic context, celebrating famous department stores that originally anchored the Broad Street corridor. A custom three-story mural inspired by the era guides visitors up a communicating stair towards the light-filled reception area. Archival photography, artifacts, and print advertisements inspired design details in each room, distinguishing them within the larger concept.

Branded graphics showcase Gather’s distinct personality and pull inspiration from vintage advertisements, including the gilded, hand-painted storefront signage and their signature “Let’s Do This” slogan hand-painted on the cafe wall. Navy blues, exposed ceiling pipes, wood ceilings, and preserved brickwork contribute to a polished, industrial aesthetic unique to this Gather location.

By preserving the original ground floor storefront space, Gather engages with the Art District’s existing retail to enhance its street presence and attract tenants. High foot traffic and easy access to public transit make it the ideal location for small businesses, professionals, and entrepreneurs to connect and thrive in an environment that supports local creativity and character. Occupancy doubled from its original downtown location within one month and tripled by the end of the first quarter.

Location

2920 W Broad St
Richmond, VA

Client

Gather
Dodson Development Partners

Partners

Core + Shell Architect: Walter Parks Architects
Environmental Graphics: Campfire & Co.
GC: UrbanCore Construction
Custom Furniture: Iron Oak
Engineer: CMTA, Inc.
Muralist: Emma Scarvey
Signage Fabricator: Kugo Laser, LLC
Vinyl Signage: Cut Cut Creative
Signage Artist: Sure Hands Signs
Artist: Sarah Apple
Flooring Manufacturer: Interface Flor
Photographer: Ansel Olson

Size

21,000-SF

Services

Interior Design

Expertise

Workplace

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