1300 Eye Street NW, Washington, DC
TH Real Estate
1300 Eye Street, also known as Franklin Square, is a fantastic example of late 1980’s post-modernist architecture designed by Phillip Johnson. Hickok Cole was tasked with updating the building entry sequence and incorporating top-of-market caliber building amenities. Our design works with the existing architecture to accentuate some of the most beautiful aspects of the post-modern design while creating contemporary and luxurious spaces through transformational interventions.
Starting with the entry, we removed the heavy bronze grillwork and entry doors which were set into a deep arcade. They were replaced with light, point-supported glass walls that were pulled out to the front of the building, capturing the arcade space as interior amenity space, and creating a strong visual connection to Franklin Square, the building’s namesake. Stunning light fixtures embedded in the underside of the four canopies draw the eye through the space to the reception desks at the rear of the lobby.
Inside the lobby, classical architectural elements from the original design such as the two-story columns and marble floor were retained and blended with padded leather walls and custom artwork. Behind the reception desk is a café, offering coffee and snacks for building tenants in a more relaxed environment. A monumental stair takes visitors through one of two new slab openings to the Concourse level below, where an enormous conference center offers multiple meeting choices. The bronze grillwork from the building entry is repurposed as decorative screen walls in the conference center, retaining a memory of the original design. Additional amenities include a spa-quality fitness center and bike storage room with lockers and changing rooms.
Hickok Cole Creative initially worked with Hickok Cole Architects to develop project positioning and strategy. Avison Young then brought the team on for branding and marketing. Creative delivered a branding kit of parts that included logo, copywriting, look book, rendering consultation, website, custom map and digital brochure.