Location
Rockville, MD
Creative developed a brand strategy and marketing package for Duball’s new high-rise apartments right off of Rockville Metro Station. Tasked with blending the neighborhood’s new urban planning with thoughtful, textured and contemporary living for stylish, established professionals, Creative developed a welcoming and wellness-leaning brand that brings Rockville’s natural surroundings closer to home.
Click on any image to open gallery.
The name Ansel, a spiritual nod to photographer Ansel Adam’s vast and crystal-clear nature photography, prompts potential residents to ‘Find Their Focus’ in their apartment living experience — allowing for small moments to share equal importance with residents’ hectic schedule.
Monotoned textures pair with rich color and warm lifestyle photography to represent everyday people ‘in the moment,’ focusing on what matters to them at home or on their home turf.
Graphics posted above the covered walkways during construction generated buzz about the arrival of new luxury product, and drove pedestrians and drivers to the teaser site where brand & story threads could weave into early lead generation.
Digital deliverables included direct email marketing, animated advertising, and a comprehensive package of teaser splash and multi-page marketing website — a culmination of Ansel’s brand expression as well as a high-functioning leasing tool that launches ahead of lease-up.
“Beautifully designed and thoughtfully curated from rooftop vista to front door, you have plenty of space to sit back or socialize in equal measure. Poolside or fireside, inside or out on the town, see life in full focus at Ansel Apartments.”
Rockville, MD
Duball, LLC
Property Management: Bozzuto
Architecture: Torti Gallas + Partners
Interiors: Hartman Design Group
Art Advisors: VisArts
