The Hepburn is a grand apartment building situated adjacent to the Washington Hilton in the sophisticated Washington D.C. neighborhood of Kalorama. A top-of-the marketing rental property, the residence includes 195 beautifully appointed units and over 25,000 SF of amenity space. With more than double the typically-sized concierge staff, The Hepburn is committed to delivering an elevated lifestyle to residents through service on par with a resort hotel.
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The Hepburn’s branding and marketing strategy stitches aesthetic intentions, a high-profile resident demographic, development goals and operation plans into a coherent story. Centered on a surname, The Hepburn denotes classic, independent, modern and stylish without explanation. The strategy positions the surname and the building as one in the same with a brand concept of iconic cachet.
National Real Estate Advisors
Property Management: Bozzuto
Hero Photography: Steven Biver with Wolff & Company
Exterior Photography: Sam Kittner
Copywriting: Holly Harper
Architecture: Beyer Blinder Belle
Interiors: Cecconi Simone