Wellsmith Apartments

The second of three multifamily developments at Libbie Mill – Midtown, Wellsmith offers a fresh, wellness-driven approach to urban light living. A sophisticated design and relaxation-inspired amenities elevate expectations in Richmond’s booming multifamily market with a design that balances modern luxury with southern charm.

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It began with a shared commitment to a new vision for apartment living designed to calm and nourish residents. Guiding every decision from naming and branding to unit mix and carpet selection, this commitment resulted in a curated living experience with a range of unit sizes, options, and views to accommodate the busy lifestyles of families and young professionals alike–and ensure that coming home feels like a big sigh of relief.

Achieved

95%

occupancy within a year

The Wellsmith story builds on our Libbie Mill master-brand strategy. From the leasing website to the physical environment, brand guidelines–crisp fonts, serene colors, and nature-inspired images–reinforce identity. Textural details, patterns, and linework found in the logo and divider wall nod to the Libbie Mill’s neighborhood and the area’s rich history of craft. Throughout, eye-catching signage and graphics encourage residents to live their best life.

Meet Creative

Curated amenities focus on convenience, entertainment, and revitalization while indoor-outdoor connections reinforce the community’s oasis vibe. Dog grooming stations, private pool cabanas, a gaming lawn with putting turf and ping pong tables, and access to local trails and bike rentals encourage an active lifestyle. Community gathering is encouraged with fireplaces, entertainment kitchens, and group fitness classes while co-working lounges support remote professionals.

2023

Best IDEA

IIDA VA/WV + ASID VA Design Awards

2023

Best Multifamily

GRACRE Awards

2023

Finalist, Best Low-Rise Apartment Community

NAHB Multifamily Pillars of the Industry Awards

The Hickok Cole team listens to our development goals and keeps those goals in focus throughout the design process. Their team is creative, attentive to detail, easy to work with, and professional. They have helped to enhance Libbie Mill Midtown. We continue to maintain a great relationship with Hickok Cole Architects and Creative.
— Shane Finnegan, VP, Construction + Development, Gumenick Properties