Location
Washington, DC
Longtime DC player Douglas Development and partner Nakash Holdings wanted a brand with a stiff upper lip for their repositioning of Pepco electric company’s original office building, known for its Hard Rock Café retail tenant in the heart of DC’s entertainment district.
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Packaged like an LP in an iridescent envelope, the marketing brochure is a throwback to hand-pulled screen printing and lead type lettering to make a bold and long-lasting impression across the broker audience.
The result of strategic visioning and exploratory design brought out a mad, masterful mix of authentic and updated, positioning the renovation as the best of the B-sides, boasting classics like a large conference facility and tenant lounge off the lobby, and deep cuts like exposed steel columns. It’s industrial glam for everyone – a couple headbangs for your buck. Because who needs sleek new renderings when your building is already way cool?
Washington, DC
Douglas Development
Nakash Holdings
Leasing: Cushman & Wakefield
Architecture: STUDIOS
