Sarah Barr Talks Trends in Marketing + Leasing

What’s next in apartment marketing? Hickok Cole marketing and branding expert, Sarah Barr recently discussed key trends in real estate leasing at the International Builder’s Show. Sarah and fellow panelists from Hunington Residential and Bozzuto explored trends in multi-family marketing, including renter-by-choice preferences and innovative branding strategies to support leasing and happy living.

Noel Carson (Bozzuto) and Sarah Barr (Hickok Cole)

Sarah shared perspectives on catering to renters-by-choice and addressing their evolving needs through demographic-sensitive marketing strategies. Showcasing successful examples like Dominion in Arlington, VA and Park + Ford Apartments in Alexandria, VA, the importance of rebranding and repositioning properties to resonate with prospective residents was emphasized. The panel underscored the importance of understanding renter preferences, utilizing AI tools, and employing strategic marketing and branding approaches in the ever-evolving rental landscape.

Learn more about the creative solutions this panel of experts offered via Multi-housing News.

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