Sarah Barr on how to use branding to increase resident loyalty
Principal and Director of Hickok Cole Creative, Sarah Barr, was quoted in Multi-Housing News (MHN) on using branding to increase resident loyalty.
“Branding helps build an emotional connection with long-term residents. While a compelling identity and marketing campaign can attract prospects, it’s the long game that matters most. Resident experience is a core part of a community’s brand—and ultimately, what keeps people there. From a warm greeting and personal recognition to a champagne toast at lease renewal, every touchpoint reflects the brand promise. Whether it’s delivered through thoughtfulness, safety, cleanliness, programming, or a sense of cool, how you want residents to feel should be embedded in the brand strategy from the start.”