National Association of Broadcasters
The National Association of Broadcaster’s (NAB) new 60,000-SF headquarters in Washington, DC rethinks elements of media and production for a modern interpretation of the rich and storied history of broadcast. Their new Navy Yard office offers a variety of flexible work stations, chic lounges, and event spaces equipped with high-quality A/V and media capabilities to support the many functions they host each year.
Custom graphics, artwork, and digital interactive displays showcase NAB’s mission, highlighting moments in history, and celebrating prominent broadcasters, programs, and networks. A multi-floor exhibit wrapping the elevator cores aide in wayfinding while providing supplemental branding and storytelling elements throughout the space.
Radio-inspired conference space referred to as broadcast boxes, on-air signs that activate when rooms are in use, and sculptural interpretations of sound waves in the café provide a tangible connection to the evolution of media. Subtle details including finishings that mimic the mesh pattern on microphones, hounds tooth carpet that pulls inspiration from vintage men’s business attire, and the acoustical padding material used on ceilings, anchor the sophisticated yet whimsical design concept further.