Location
Washington, DC
Client
Allsteel
Service Type
Commercial Interiors • Hickok Cole Creative
Project Type
Corporate / Commercial • Signage / Branding
Size
10,000 sf
Completion
2013
Awards
2014 AIA Northern Virginia Chapter Award of Excellence, Commercial Interiors
2014 IIDA Mid-Atlantic Gold Award, Interior Architecture Commercial Under 20,000 SF
2013 Virginia Society AIA Award of Excellence, Interiors
2013 NAIOP MD/DC Award of Excellence Best Interiors Professional Service/Institutional Tenant Space, up to 10,000 SF
2013 AIA Potomac Valley Honor Award
Allsteel Resource Center, a showroom/workspace, is home to the Allsteel regional sales team. The facility is used for product display and education for clients. The design created a space that enables Allsteel to attract and retain clients while showcasing their products, ever-evolving brand and storied history.
The existing floor plan posed one of the project’s greatest challenges as the building’s atrium divided the space into two distinct sides and a non-prominent entry. The visual prominence of the entry is enhanced through the use of glass. A perforated black steel wall filters light from the atrium and showcases the Allsteel brand. Allsteel invented the lateral file and this inspired the choice of materials and design language. The pattern of perforations interprets stacks of paper. Between steel wall panels, back-lit images of Washington, DC reveal themselves as visitors leave.
Steel boxes filled with paper display chairs in the the product area. An informal community room features a steel box filled with cut logs to reference Allsteel’s sister company – a fireplace business. Color-coded workstations help clients visually identify the various product lines.