Laura Roth

Director of Business Development

“I love connecting with partners who can help set the precedent around ‘what’s next?’ And then watching our industry realize those city-defining goals.”

As a DC native, Laura knows these streets like the back of her hand, and drives Hickok Cole’s business development efforts firm-wide. Her cheerful demeanor and task-oriented approach combine to perfectly manage existing relationships while effortlessly forging new ones. Laura has spoken on numerous industry panels including SMPS DC and AIA DC about her pursuits strategy, including how to effectively utilize research and trend analysis to increase market share and exposure. A sought-after mentor, Laura hosts a regular BD cohort for associate-level staff members and helps manage the iLAB research process, working with rising designers to identify potential opportunities for innovation or gaps in the marketplace. With two young daughters at home, Laura enjoys spending time with her family, reading as much as possible, and learning about (…and tasting) wine.


Senior Associate



Bachelor of Communications, James Madison University