Color Outside The Lines
“Color Outside the Lines” encourages leaving the expected behind to explore the limits of what’s possible in design. The campaign’s graphic language is as bold as its messaging, incorporating vibrant neon colors, strong geometric shapes, and playful typography. It kicked off with a custom coloring book featuring our best work, and was reinforced throughout the year by a series of social, print and digital advertising placements. Monthly e-newsletters promoted our exploration of new design technologies and techniques, and our annual Art Night invites and signage featured an evolution of the campaign’s design, pushing it to the next level.